The inception phase
Take a trip back to the 1980s, when hosting was a relatively new notion. Computers and cell phones were either infants or giants! If you required a website, which was apparently a fancy page on the internet at the time, there were only a few large brands to go to.
That was the start of the website era. For example, this website promoted a movie released in 1998 that revolved around postal notifications. Minimalist. Eh! 🙂
Then came the dotcom bubble in 1985, followed by an internet boom in the following decade, culminating in 1995 when the internet’s commercial traffic limits were abolished. Thus, from the mid-1990s to today, there have been significant changes in the ways we communicate and conduct business – all thanks to the internet, including emails, internet messaging, VoIP, and now smartphones, which have added to the picture.
Managing pricey servers in your business was what hosting meant back then. This was at the period when the hosting industry was just getting established. Following the introduction of open source Linux and the free database system MySQL, a number of new hosting firms arose. However, there were no major companies or international brands, and web hosting simply meant hosting your own server or sharing space with small web hosts that catered to local businesses.
That was web hosting party time! 🙂
The transition phase
The year 2000, the final year of the twentieth century, heralded the virtualization boom. With that came the concentration of the hosting sector, with ZNetLive emerging as one of the top five providers over time.
The web hosting sector began to mature around this time, with both Indian and international players substantially spending in various digital marketing methods. People are gradually discovering the value of having an online presence and the critical role it can play in assisting them in reaching out to a worldwide client base and, as a result, increasing their business revenue.
However, as the public became more aware, a number of local web servers and resellers began to cater to small and local enterprises. Within a decade, the hosting business began to saturate as more customers went online, and with their greater awareness and needs for specialized and customized infrastructure and services, better technology was required.
Between 2005 and 2008, the cloud gained a significant footing in the IT industry. “By mid-2008, Gartner identified a potential for cloud computing to influence the interaction between consumers of IT services, those who utilize IT services, and those who sell them,” according to wiki.
And with it came the confusion of whether cloud or web hosting should be the one businesses should go for.
The cloud revolution was finally here!
The cloud boom
The graph above plainly illustrates that cloud computing is gaining market share at a significantly faster rate than traditional hosting services.
For service providers, the cloud gives a big untapped opportunity to increase profitability. According to Forrester study, revenue for cloud platforms, apps, and commercial services will increase from 2008 to 2020.
Why service providers and small players should sell cloud?
Little firms started losing market share as big cloud providers emerged and invested heavily in marketing, but they had the hosting competence — the much-needed technical expertise of installation and migration to cloud.
Despite the fact that big cloud providers have all of the technology, know-how, and resources, they require ground-level support — technical expertise in cloud implementation, which hosters have in abundance. As a result, a symbiotic connection between huge cloud giants and small IT service providers has emerged.
Furthermore, small businesses are better positioned to sell cloud to the local market since they are more familiar with the regional market and understand the demands of local clients.
As a result, cloud has given small service providers an excellent opportunity to begin selling cloud by working with large cloud vendors. Service providers can increase their revenue streams by selling cloud alongside traditional IT.
You can join our cloud partnership program if you are an IT service provider who is still unsure how to sell cloud to stay relevant to your customer base today. We assist our partners in capitalizing on cloud prospects and generating recurring revenue from cloud solutions.
Top 4 benefits of selling cloud by partnering with us
Because we are cloud industry professionals, you will be able to sell all of the most cutting-edge cloud products, such as Microsoft Azure, AWS, SoftLayer, OpenStack, Office 365, and so on.
We offer personal assistance in sales, marketing, customer service, and CRM – all at the correct time.
You’ll be able to bundle and sell cloud with your existing services to provide your customers with a wider range of IT solutions.
Most significantly, you’ll be able to ride the cloud wave and offer cloud solutions that are the wave of the future and in high demand.
Please share your thoughts on this article in the comments section below.