When you first create a website, you prioritize its design and content since that is what it is all about — attracting people and grabbing their attention.
However, this content and design should not have a negative impact on the speed of your website.
Your website’s loading speed is a critical aspect in search engine rankings, user happiness, and, as a result, customer conversion rates.
Time is a valuable commodity. As a result, no one enjoys waiting for more than a certain amount of time. In today’s online world, if your website doesn’t load quickly, you could lose a visitor in a matter of seconds.
According to studies, a slow-loading website might have the following consequences.
If a website takes more than 4 seconds to load, visitors will drop by 25%, and if it takes more than 10 seconds, visitors will drop by 35-40%.
52 percent of visitors abandon websites that take too long to load and never return.
Here are five quick and easy ways to improve the speed of your website.
1. Use Optimized Images Only
Your website, like you, cannot run swiftly when carrying a heavy load. It’s inevitable that huge photos will take a long time to load. This issue can be solved quickly and without sacrificing quality by employing simple picture optimization techniques.
Always use an image on the website that is the correct size for the display. Do not use coding to reduce or enlarge images in order to “fit them in.”
When it comes to images, the JPEG format is always the best option. For all pictures, such as icons, use the PNG format.
Instead of using photos, use CSS effects for shadowing and other visual effects.
You may also utilize Kraken, which is a fantastic tool for optimizing your photos.
2. Use Proper Fonts
Unnecessary fonts, like photos, might slow down your website’s performance.
On a single webpage, never use more than 2-3 font styles. Excessive fonts imply a lot of coding, so stay away from them.
If it’s not absolutely essential, choose a larger font size. Also, rather of opting for sophisticated fonts, attempt to make do with generally used fonts.
As much as possible, stick to simple, low-line-weight fonts.
Instead of using graphics-based text, use the custom font.
3. Use Proper Coding Techniques
Because each coding piece has its own set of consequences, each of these elements must be correctly put. The following are some helpful hints:
Keep CSS files at the top of the page: CSS files should be loaded first because your goal is to display your website design exactly how you want it to look. CSS files load faster and serve the dual aim of giving engaging and valuable content to users before anything else.
Keep Codes to a Minimum: Why waste time loading things that aren’t necessary? Try to keep everything to a minimum by include only the most essential aspects. Keep it “short and sweet” by avoiding everything superfluous.
Use Compressed Files: Compressed files use less memory than uncompressed files, and employing them can cut website loading time in half, saving you up to 70%.
To minify coding, you can utilize online tools like CSS Compressor and YUI Compressor.
4. Uninstall Unnecessary Plugins
With more plugins on your site, your website’s loading performance will inevitably slow. Although some plugins are required, you can still save time by following the minimizations.
Identify the plugins that aren’t needed and either uninstall or disable them.
Third-party plugins should never be used instead of integrated or built-in plugins. If you have a WordPress website, for example, using built-in social plugins will greatly reduce the size of your website and increase its speed.
5. Choose Proper Server Location
The location of the server that hosts your website has an impact on the speed with which it loads. When users are located in far-flung locations, the site takes longer to load. Follow these procedures when deciding on a server location.
Determine the source of the majority of your website’s visits. Which part of the world are you in? Which country are you talking about?
Always go with a web hosting company whose servers are in a location where the majority of your website’s visitors are from. If your website is aimed at Indian users, for example, make sure to choose Indian web hosting.