Importance of a Domain Name for SEO

How Important is a Domain Name for SEO?

Getting a domain name is the first and most significant step in getting started on the internet. After that, you must endeavor to develop and promote your website on the internet. The most efficient approach for accomplishing this is SEO – Search Engine Optimization.

Using SEO methods will help your website appear in the top search engine results. Most internet users use search engines to identify websites and make purchasing decisions, therefore targeting the top places of the search results with SEO is critical to being successful online.

As a result, your website’s online success is primarily determined by its SEO. But, does the domain name of your website have any bearing on SEO?

These two forces, in reality, are not mutually exclusive; rather, they work in tandem. A solid domain name may enhance your SEO efforts, resulting in not just improved but also really impressive results. When analyzing your website, search engines such as Google, Bing, and others give a domain name proper SEO weightage based on some unique ranking considerations.

How Does Domain Name Affect Your Website’s SEO?

To determine the quality of a domain name, search engines employ a variety of ranking variables and signals.

Previously, keywords in domain names were an important ranking element, and search engines gave websites with keyword-rich domain names a lot of weight. EMDs (exact match domains) used to perform significantly better than other domain names.

Domain names containing targeted keywords are still doing well, but only to a limited extent. According to a survey by High Position1, “the average EMD ranking has dropped from #13.4 to #26.6.”

More elements now play a role in determining how well a domain name performs in terms of SEO. Apart from keywords, the most essential criteria that define a domain name’s SEO worth are its brand recognition and authority.

Domain names that are authoritative in their sector get a lot of attention from Google. To be more specific, Google prefers a domain name that has developed a reputation as a brand.

Brand & Authority Domain Name Boosts SEO

Most people believe that SEO is just about keywords and building backlinks, but Google and other search engines value brands2. It’s clear from Google’s suggestions when we enter in a search query, where it proposes brands that are similar to our quest.

Google Search Suggestions for Brands
A comment by Eric Schmidt, the former CEO of Google, is worth addressing here.

“Brands are not the problem; they are the answer.” “Brands are how you filter through the muck.”

— Eric Schmidt, Google’s former CEO

We all like brands that have been tried and tested, not just Google, since we are cautious to try something new.As Google’s aim is to provide the best possible solution in search results to its users, it emulates the user behavior of having an affinity toward brands.

Search engines have long utilized the authority of a domain name as a ranking factor. However, it is now more important than ever.

This tendency does not negate the importance of keyword-rich domain names or EMDs (Exact Match Domains).

In fact, if a keyword-rich domain name becomes a brand, it will reap the benefits of being given priority by search engines as well as receiving keyword-specific quality backlinks anytime someone connects to it. And, guess what? We all want to share and link to brands, so users may help a business get backlinks as well.

How to Choose an SEO-friendly Domain Name?

You must follow certain fundamental SEO and branding criteria while choosing a solid SEO-friendly domain name for your website. The following are the details:

Memorable & Relevant

The domain name for your website should be easy to remember and related to your sector, as a memorable and relevant name stays in the user’s mind for a long time.

Hard to Misspell

By minute misspells, a domain name that is simple to misspell increases the likelihood of your visitors switching to another website. Del.icio.us changed its domain name to delicious.com3 for this reason.

Short

A short domain name is simple to remember, difficult to misspell, and brand friendly. On average, most popular websites have a nine-letter domain name.

Avoid using hyphens in the name since it is not only confusing but also considered spamming by search engines.

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